Visitor Identification
Know who is on your page, not just how many
Episode identifies the companies and visitors behind your traffic — including the ones who never fill out a form.
- NNorthwind Logistics500–1k employeesICP
- CCaldera Freight200–500 employeesICP
- BBelmont Retail Group1k–5k employees
- JJunia Systems50–200 employees
- HHalcyon Freight Co200–500 employeesICP
02
Your best prospects may already be on your website
A target account visits your campaign page. Several people return to pricing. Someone reads a case study start to finish. Traditional analytics count the visits and leave the people behind them anonymous — Episode identifies who is behind that activity, so marketing and sales can see which companies are interested, and in what.
See which companies are visiting
Episode matches available visitor signals with company data to identify the organisations engaging with your pages.
Find the people behind the interest
Where a person-level match is available, Episode can show their name, role, work email and LinkedIn profile.
Company identification has broader coverage. Person-level identification is available for a smaller share of visitors, depending on the data and region.
03
No tracking pixel to install
Most visitor-identification tools require another script on your website. Episode already hosts and instruments your campaign pages, so identification works alongside the analytics and heatmaps included with every page. Publish, and start learning who is visiting from the first campaign.
- Which pages an account visited
- How often it returned
- What content held attention
- Which people were identified
- Whether interest is rising
<script src="cdn.vendor.io/px.js">
- Paste the tag
- Wait for verificationNo data yet
- Check every page
- Re-check after each deploy
- campaign.rivv.com/q3-launch
There is no step two.
04
Know who is worth paying attention to
See which companies match your target account lists or ideal customer profile, so your team can follow up on the visits actually worth chasing.
- Match visitors against target account lists
- Filter by industry, size, or ICP fit
- Surface high-intent accounts automatically
- Tie every visit back to the campaign and channel that brought it
- Northwind LogisticsPricing ×4, 3 people92
- Caldera FreightComparison page, returned78
- Halcyon Freight CoCase study, read fully61
- Belmont Retail GroupOne visit, bounced34
05
Send qualified visitors to the tools you already use
Choose which companies and contacts move into your sales workflow. Episode does not need to fill your CRM with every match — your team decides which opportunities are worth pursuing.
Lead capture → CRM
Real time- HubSpotContact + deal createdSynced
- SalesforceLead assigned to ownerSynced
- BrevoAdded to nurture listSynced
- HubSpot
- Salesforce
- Slack
Questions about identifying visitors
Turn anonymous visits into visible opportunities
See which companies are engaging, understand their interest, and give sales a better reason to follow up.
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