Account-Based Marketing

Give every target account a page built for them

Create personalised pages that reflect each account's priorities, industry and reason for buying — without sending every request through design and development. Upload your account list, add the campaign context, and let Episode research, create and publish each experience.

Build your ABM campaignBook a demo

02

Your outreach is personal. The destination should be too

Your team researches each account, writes a relevant email and tailors the sales conversation. Then every prospect is sent to the same generic website, and the context behind the outreach disappears as soon as they click. Episode continues that conversation with a page created for the account, its needs, and the campaign you are running.

03

From an account list to a complete campaign

Upload your target accounts or connect the systems where they already live. Episode combines this context with your brand system to create a tailored page for every account.

  • Company name and domain
  • Industry, location and company size
  • Products or services relevant to the account
  • The account's likely use case
  • Known priorities and challenges
  • Your campaign message and offer
  • Existing sales or CRM context
  • Approved proof, case studies and assets

04

Research each account before creating the page

A company name is not enough to produce useful personalisation. Episode researches the account, its market and the context relevant to your offer, and adapts the message without inventing claims or presenting assumptions as facts. Review and edit the account context before pages are created — your team decides what is accurate, appropriate and worth including.

05

Personalise more than the company name

Putting a logo in the hero is not account-based marketing. Episode adapts the parts of the page that decide whether the message feels relevant — each experience following a shared campaign structure while reflecting the context of the account.

  • The problem and use case
  • Industry language
  • Product benefits
  • Customer evidence
  • Recommended solutions
  • Images and examples
  • Offers and calls to action
  • Forms and qualification questions
  • Sales contact or account owner
  • The order and structure of the page

06

Create one page or an entire account programme

Start with a single strategic account or generate pages for a larger target list. Episode separates the campaign elements that should stay consistent from the content that should change by account, so your team keeps control of the core message. Update the shared structure once, then review the effect across every account page.

  • Edit any section or replace account-specific content
  • Comment and request changes before launch
  • Approve pages individually or in groups
  • Control which pages publish, and keep drafts private

08

Know when target accounts engage

Every account page includes analytics, heatmaps and visitor identification. Episode brings account context and page activity together, so your team can tell a published page from an engaged account — then send the signals worth acting on to HubSpot, Salesforce, Zapier or your existing sales workflow.

  • Which accounts visited
  • Which pages and sections they viewed
  • How often they returned
  • Whether several people from the company visited
  • Which calls to action they used
  • Where interest dropped

10

Built for different ABM motions

Compare engagement across accounts, industries, messages and offers — then create a variant, update the relevant pages, and watch whether engagement improves.

One-to-one ABM

A complete experience for a strategic account, using its specific priorities, buying context and account team.

One-to-few ABM

Tailored pages for a group of accounts that share an industry, market, use case or business problem.

One-to-many ABM

Pages across a larger account list, preserving the context that makes each experience relevant.

Sales-led outreach

Account-specific destinations for outbound emails, proposals and follow-up conversations.

Paid account campaigns

Match targeted advertising with pages designed for the accounts, industries or segments seeing each campaign.

Questions about account pages

Continue the account conversation after the click

Turn your target list into relevant pages, understand which accounts are engaging, and give sales the context to act.

Get startedSee pricing
Built with Episode