What is Organic Traffic? How It Works, How to Measure It and How to Grow It

Organic traffic is the visitors who reach your website by clicking an unpaid result on a search engine. If someone searches "best running shoes for flat feet" on Google, ignores the ads at the top and clicks a store's regular listing, that visit counts as organic search traffic. If they click the ad instead, it counts as paid.

The word "organic" refers to how the visitor arrived, not to whether the visit was free to earn. A link someone clicks on social media, an email, or another website is not organic search traffic, even when nobody paid for it. Analytics tools sort these visits into separate channels, and that sorting is what this guide explains, along with how organic traffic works, how to measure it, and how to increase it.

How Does Organic Traffic Work?

Every organic visit follows the same path:

Search query → search engine evaluates pages → your page appears in results → the person clicks → your site receives organic traffic

Each step can fail, which is why a page can exist and still bring in no visitors.

1. Someone searches for something:

A person types a question or phrase into a search engine. That phrase is the search query, and the reason behind it is the search intent. "Best running shoes for flat feet" tells the engine the person is comparing products and wants recommendations. "Flat feet causes" tells it they want an explanation. Pages that match the intent behind the words have a better chance of being shown than pages that only share the keywords.

2. Search engines crawl and understand pages:

Search engines use programs called crawlers to visit pages across the web by following links. They read what they find and store it in a large database, which is called the index. A page that has not been crawled or indexed cannot appear in results. Common reasons include blocked access, pages with no links pointing to them, and technical errors.

3. Search engines decide which pages are relevant:

When someone searches, the engine picks pages from its index that look most useful for that query. It weighs relevance, content quality, how well the page matches the intent, the reputation of the site, how the page works on a phone, and the person's location and language, among other things. Nobody outside the search engine knows the exact formula, and anyone who claims to have a checklist that guarantees rankings is overstating what is known.

4. The page appears in search results:

The results page holds more than a list of links. It can show paid ads, regular organic listings, featured snippets (a short answer pulled from a page), a People Also Ask box, image and video results, news results, local map results and, increasingly, AI-generated summaries. These are not all counted the same way. Regular listings, featured snippets, image results and video results are generally unpaid and can send organic clicks. Ads are paid. Local map results come from a separate system, covered later. How a click is classified also depends on the tool you use to measure it.

5. Someone clicks the result:

Ranking alone does not produce traffic. A page can appear in thousands of searches and receive few clicks if it sits low on the page, if the title is unappealing, or if an answer box or summary gives the person what they need without a visit. The click is what turns visibility into organic traffic.

Organic Traffic vs Rankings, Impressions and Clicks

These terms are often used as if they mean the same thing. They do not, and mixing them up leads to wrong conclusions.

• Search visibility: How often you appear across relevant searches. Visibility describes the overall presence of your site in results for the topics you care about. It is a broad idea, and tools measure it in different ways.
• Search ranking: Where a page appears for a query. A ranking is a position, such as third for "best running shoes for flat feet". It can differ by person, place, and device, so it is better treated as an average than a fixed number.
• Organic impressions: How many times your result was shown. An impression means the result appeared in search. It does not mean anyone clicked or even noticed it.
• Organic clicks: How many times people clicked your result. Clicks are the step where visibility becomes visits.
• Organic traffic: The visits that result from those clicks. Traffic is what your analytics tool records once people arrive. Clicks reported by a search tool and visits reported by an analytics tool will not always match.
• Organic conversions: The valuable actions those visitors take. A conversion is a purchase, sign-up, enquiry, or whatever outcome matters to the business. A page can rank for many keywords and get impressions without many clicks. A page can also bring in strong traffic without ranking first for everything, because it appears for many different queries. And traffic is not business value. A thousand visitors who never buy are worth less than fifty who do.

Organic Traffic vs Other Traffic Sources

Analytics tools group visitors by how they arrived. In Google Analytics 4, the Organic Search channel is made up of visitors who arrive through non-ad links in organic search results. Other channels cover everything else.

Traffic source	How people arrive	Paid?	Example
Organic search	Unpaid search results	No	Clicking a store's regular Google listing
Paid search	Search advertisements	Yes	Clicking a Google Ads result
Direct	Typing a URL, a bookmark, or a visit with no known source	No or unclear	Typing the store's address
Referral	A link on another website	Usually no	A link from a running magazine
Social	A social platform	Can be paid or unpaid	A LinkedIn post
Email	A link in an email	Usually no	A newsletter click
Display	Banner or display advertising	Yes	An ad on another website

Organic does not mean all unpaid traffic. Take the running shoe store. A person who searches and clicks the regular listing is organic search. A person who clicks the store's Google ad is paid search. A person who clicks a link in a running magazine article is referral. A person who types the store's address is direct. Four visits, four channels, and only one of them is organic search.

Organic traffic vs paid traffic: The difference is in how you earn the click

Paid search gets you traffic quickly because you pay for placement, and it stops when the budget runs out. Organic search generally takes longer because you create and maintain pages that search engines choose to show, but those pages can keep bringing visitors without a charge for each click.

	Organic search	Paid search
Cost model	Investment in content, technical work, and tools; no charge per click	Charge each time someone clicks
Speed	Usually weeks to months	Can start quickly
Sustainability	Can continue after the work is done	Stops when spending stops
Control	You influence it, but do not control placement	You control targeting, budget, and messaging
Testing	Slower to test and measure	Fast to test and measure
Scalability	Depends on demand and competition	Scales with budget
Risk	Rankings can change	Costs can rise
Long-term value	Can compound over time	Ends with the budget

Neither is better in every case. The right mix depends on how fast you need results, what you can spend, and how much search demand exists for what you offer.

Organic vs direct traffic: Direct often means "source unknown".

Direct traffic is visits where the analytics tool could not identify where the visitor came from. In Google Analytics 4, that means the source is "(direct)" and the medium is "(not set)" or "(none)". Some of these visits are real: someone typed the address or used a bookmark. Many are not.

Visits can land in direct when a link is clicked from an app that does not pass along its source, from some email programs, from documents, or when privacy settings strip the information. Links with missing or broken tracking tags can also end up there. So a rise in direct traffic does not always mean more people know your brand, and it does not mean everyone typed your address. Treat direct as a mix of known and unknown sources.

Organic vs referral traffic: Links bring referral visits and also help rankings.

A visitor who clicks a link on another website is referral traffic. Examples include a news article, a blog, a partner site, a directory, or a review site. Backlinks, which are links from other sites to yours, can help your rankings over time. But a visit from someone clicking that link is classified as referral traffic, while later visits from people who find you through search because your rankings improved are organic. The link affects both channels in different ways.

Organic vs social traffic: The same word means different things.

In SEO, "organic traffic" normally means unpaid search-engine traffic. In social media marketing, "organic" describes unpaid posts, as opposed to paid ads. So "organic social" is a different thing from "organic search". A visitor from an unpaid LinkedIn post is organic social traffic, not organic search traffic. When you read a report, check which meaning is in use.

Is Organic Traffic Really Free?

Organic traffic does not carry a charge for each click, but earning it is not free. It takes people, research, content, technical work, tools, links, and ongoing maintenance.

Take a company that spends $2,000 on SEO content, $1,000 on technical fixes, and $500 on tools, for a total of $3,500. If that work brings in 10,000 relevant organic visits over time, the cost works out to about $0.35 per visit over that period.

That figure is not directly comparable to the cost per click in a paid campaign. With paid ads, you pay each time and the traffic stops when you stop. With SEO, the costs come first, and the traffic arrives later, and pages may keep bringing visits for months or years if they are kept up to date. They can also lose traffic if rankings change or competitors improve. A fair comparison looks at total cost, total qualified visits or customers, and the time it takes, not a single per-click number.

How to Measure Organic Traffic

No single number shows how organic search is doing. A few metrics together give a clearer picture.

Metric	What it tells you
Organic users	How many different people arrived from organic search
Organic sessions	How many visits those people made
Organic clicks	How many times people clicked your result in search
Organic impressions	How often your result was shown
Click-through rate (CTR)	The share of impressions that became clicks
Average position	Where your result tends to appear
Landing pages	Which pages people enter your site on
Organic conversions	How many valuable actions organic visitors take
Conversion rate	The share of organic visitors who convert
Revenue from organic traffic	The money those visits produce
Engagement	Whether visitors spend time and interact after arriving

Rising traffic with falling conversions can mean the wrong people are arriving. High impressions with a low CTR can mean your titles are weak or an answer box is satisfying people. Read them together.

Google Search Console vs Google Analytics for organic traffic:

The two tools answer different questions, and marketers usually need both.

	Google Search Console	Google Analytics
What it measures	How your site performs in Google Search	What visitors do once they reach your site
Key data	Queries, impressions, clicks, CTR, average position	Users, sessions, engagement, conversions, revenue
Breakdowns	Pages, countries, devices, search types	Landing pages, channels, devices, audiences
Best for	Understanding visibility and demand	Understanding behaviour and business results

In Search Console's Performance report, clicks are the number of times a user clicked your site from Google Search results, impressions are how many times your site appeared, CTR is clicks divided by impressions, and average position is the position of the topmost result from your site. The numbers will not match your analytics exactly. Search Console counts events in search, while Analytics counts sessions on your site, and they use different methods. Search Console also counts clicks and impressions differently depending on whether you view data by site or by page, so totals can differ between views. Use each for what it does well and expect small gaps.

How to find your organic traffic in Google Search Console

Open Search Console and choose your site, then open the Performance report and select Search results. By default, it shows clicks and impressions for the past three months, and you can change the date range and filter by search type, such as web, image, video, or news. From there, you can see which queries and pages bring clicks and impressions.

How to find your organic traffic in Google Analytics 4:

In GA4, open Reports, then Acquisition, then Traffic acquisition. Set the dimension to Session default channel group and look for the row named Organic Search, which counts visitors arriving through non-ad links in organic search results. You can also view Session source/medium to see organic traffic by search engine, such as google / organic or bing / organic. Menus and labels change, so check Google's current documentation if your screen looks different.

Why Organic Traffic Matters

Organic traffic is useful when it brings the right people at a reasonable cost. It also has limits, and being honest about both is more helpful than treating it as always better than paid.

a. It can create a recurring source of visitors:

A page that ranks well can keep bringing visitors day after day without a charge for each click, which makes it a steady traffic source compared with a campaign that ends when the budget does.

b. It captures existing demand:

People searching for something already want it. If your page answers that need, you meet them at the moment they are looking, which suits buying research and problem solving.

c. It supports brand discovery:

People who find you through search for a question you answer well are more likely to remember and return to you later.

d. It can generate leads and sales:

When the content matches what people want and leads naturally to an offer, organic visits can become enquiries, sign-ups, and purchases.

e. It can reduce dependence on paid acquisition:

A business that gets customers from several sources is less exposed when ad costs rise.

f. It can compound over time:

Content that keeps ranking keeps bringing visitors, and each new page can add to your overall authority and reach.

g. The limits are real:

Organic traffic takes time, and rankings are never guaranteed. Search demand can change, competitors can outrank you, and algorithm changes can shift your visibility. Content needs maintenance, and traffic does not equal revenue on its own. Organic is not always more valuable than paid. The value depends on your goal and the quality of the visitors.

What Determines How Much Organic Traffic a Site Gets?

Many factors affect organic traffic, and there is no formula such as "publish 100 articles and get a set number of visitors".

i. Search demand:

Nobody can click on searches that nobody makes. If few people search for a topic, even a first-place ranking brings few visits. Demand also changes with seasons and trends.

ii. Relevance and intent match:

Pages must answer what the person wants. A page that matches the reason behind the query tends to perform better than one that only repeats the words.

iii. Content quality:

Useful, accurate, and clear content tends to earn more visibility. Thin or copied pages rarely hold their position.

iv. Technical accessibility:

Search engines have to be able to reach and understand your pages. Crawl problems, slow pages, and broken mobile layouts can hold back otherwise good content. Site structure and internal links: Links between your own pages help people and crawlers find content. A clear structure shows which pages matter and how topics connect.

v. Authority and backlinks: Reputation signals count.

Links from relevant, trusted sites can help, though the amount needed varies by topic and competition.

vi. Competition:

You rank against other pages, not in isolation. A well-covered topic with strong competitors is harder than a niche one.

vii. User experience:

Pages that load quickly and work well on phones tend to serve visitors better. Location, language, and device: Results differ by who is searching. The same query can show different results for different people.

viii. SERP features and brand demand

Answer boxes, summaries, and local results take attention. People who already know your brand are also more likely to click it.

ix. Search intent:

Match the type of page to the type of search. There are four common kinds.

x. Informational intent:

The person wants to learn something, such as "how to calculate VAT". Guides, explanations, and how-to articles fit.

xi. Commercial investigation:

The person is comparing options, such as "best CRM for startups". Comparisons, reviews, and lists fit.

xii. Transactional intent:

The person is ready to act, such as "buy running shoes". Product and category pages fit.

xiii. Navigational intent:

The person wants a specific site, such as "HubSpot login". The brand's own page fits.

How to Increase Organic Traffic

Growing organic traffic is a matter of matching what people search for, being easy to find, and being worth clicking. These steps are practical and build on each other.

1. Target topics people actually search for:

Keyword research shows what people type and how often. Look for topics where there is real demand and where you can offer something useful, and avoid topics nobody searches for.

2. Match content to search intent:

Look at what already ranks for a query. If the top results are comparison lists, a product page will probably not compete. Build the type of page the searcher expects.

3. Create genuinely useful content:

Answer the question fully, with specific detail, examples, and accurate information. Content that helps people tends to hold its place better than content written only to fill a keyword.

4. Improve existing content:

Updating pages that already have some visibility is often faster than writing new ones. Add missing information, fix outdated details, and tighten the structure.

5. Build topic depth:

Cover a subject from several angles with linked pages, such as a main guide supported by articles on related questions. This shows search engines and readers that you cover the topic well.

6. Improve title tags and descriptions:

These are what people see in results. A clear, accurate title and description can raise the share of people who click. They do not, on their own, guarantee a better ranking, but they affect whether visibility turns into visits.

7. Improve internal linking:

Link related pages to each other with clear wording. This helps visitors move through your site and helps crawlers find and understand your content.

8. Improve technical SEO:

Make sure search engines can crawl and index the pages you want found. That covers crawlability, indexing, canonical tags (which show the preferred version of a page), redirects, XML sitemaps, structured data, and a good mobile experience.

9. Improve page experience and performance:

Fast, stable pages serve visitors better. Google's Core Web Vitals measure loading, responsiveness, and visual stability, and they are one of many signals, so treat them as a way to improve experience and not a shortcut to rankings.

10. Earn relevant backlinks:

Links from trusted, relevant sites can support your authority. Quality and relevance matter more than quantity, and buying or mass-producing links can cause harm.

11. Build brand authority:

Being known for a topic makes people more likely to click your result, search for you by name, and link to you. Consistent, expert content and real mentions help.

12. Optimise for relevant SERP features:

Clear answers near the top of a page, well-structured lists, and helpful images can improve your chances of appearing in featured snippets and other result types.

13. Refresh declining content:

When a page loses traffic, check whether the information is out of date, a competitor has overtaken it, or the intent has changed. Updating it can recover visits.

14. Expand successful topics:

Find the pages and topics that already perform well and build more around them, since you already have evidence that people want them.

15. Fix pages with impressions but few clicks:

In Search Console, look for pages that are shown often but clicked rarely. The cause is often a weak title, an unclear description, a position too low on the page, or an answer box that satisfies people. Improving the title and content is usually the quickest fix.

Is More Organic Traffic Always Better?

It depends. Traffic only matters if it leads to something. Compare two sites.

	Website A	Website B
Monthly organic visits	100,000	10,000
Conversion rate	1%	8%
Monthly conversions	1,000	800

On volume alone, Website A wins. The answer changes once you consider what each conversion is worth. If a conversion on Website B is worth more than 1.25 times a conversion on Website A, Website B earns more from a tenth of the traffic. That could happen if B attracts buyers with a clear need and A attracts casual readers. The lesson is to look at relevance, intent, conversion rate, customer value, and revenue together.

Traffic to revenue: The path from a visit to a customer

SEO should connect to business results, not stop at visits. The path runs from traffic to engagement, then to conversion, then to revenue. Landing pages, clear calls to action, helpful internal links, product pages, lead magnets, forms, demos, trials, and checkout flows all affect whether a visitor moves along it. A page that ranks well and sends people nowhere has done half the job.

The organic traffic funnel:

Search demand → search query → search result impression → organic click → website visit → engagement → conversion → revenue or customer

SEO can influence several of these steps, from which queries you appear for to how well the page convinces the visitor. Ranking alone does not guarantee a conversion, since the page still has to deliver.

What Is a Good Amount of Organic Traffic?

There is no universal answer. A good amount depends on your industry, site size, geography, search demand, business model, brand strength, and what you count as a conversion. A local bakery and a global software company should not compare totals.

Public benchmark data on organic traffic share, click-through rates, and conversion rates exists, but it varies by source, method, and dataset, and different studies often disagree. Treat any single figure with caution. A more useful benchmark is your own past performance: compare against last quarter and last year, and against competitors in your space where you can see their data.

Organic Traffic for Different Business Types

The same channel behaves differently depending on what you sell.

a. Ecommerce:

People search for products and categories, such as "waterproof hiking boots". Category pages, product pages, and buying guides tend to matter most.

b. SaaS:

People search for problems and solutions, such as "how to track project hours". Educational content, comparison pages, and feature pages can bring in people at different stages.

c. B2B:

Buyers research before they talk to anyone. Commercial queries such as "best accounting software for agencies" and in-depth guides can reach them early.

d. Publishers:

High-volume informational searches drive most visits, so freshness, coverage, and speed matter.

e. Local businesses:

Searches include a place or local intent, such as "emergency plumber near me". Location pages and local listings matter.

f. Personal brands:

Searches often combine a name with a topic. Authority, consistent publishing, and mentions elsewhere help.

g. Marketplaces:

Searches span categories, products, and locations, so well-structured listing and category pages are important.

h. Local organic traffic: Blue links and the local pack are different.

For local searches, Google often shows a map with a short list of businesses, called the local pack, above or among regular results. Local pack results draw on a business's Google Business Profile, reviews, location, and other local signals, and are not the same as the regular organic listings, which are the blue links to websites. They use different signals and send traffic in different ways. To compete in both, keep your business profile accurate, collect genuine reviews, keep your details consistent across the web, and build pages for the places you serve.

AI Search and the Future of Organic Traffic

Search is changing. Google now shows AI-generated summaries on many results, and other AI tools answer questions directly. This affects clicks.

A Pew Research Center analysis of browsing data from 900 US adults in March 2025 found that users clicked a traditional result link in 8% of visits when an AI summary appeared, compared with 15% of visits when there was no summary. Links inside the summaries were clicked in 1% of visits. Pew also found that users were more likely to end their session after seeing a summary. The study covered one month and US users, so it shows a pattern, not a fixed rule for every site or query.

This does not mean SEO is finished. Regular results still appear and still send visits, and AI answers draw on pages from the web. What it does mean is that some questions may be answered without a click, so it helps to focus on content that gives people a reason to visit, such as original information, tools, depth, and a recognisable brand. Watch your own click data and impressions in Search Console, track how people find you across channels, and adjust as results change.

Common Misconceptions About Organic Traffic

Let's look at a few misconceptions about organic traffic:

1. "Organic traffic is free.":

There is no charge per click, but earning the traffic costs time, money, and skill. See the economics section above.

2. "Ranking first guarantees lots of traffic.":

Traffic depends on how many people search, how many click the first result, which features appear above it, and how well your title fits the intent. A first place ranking for a rarely searched phrase brings few visits.

3. "More organic traffic means better SEO.":

Not if the visitors are the wrong people. Better SEO brings the right traffic, measured by conversions and revenue.

4. "Organic traffic only comes from Google.":

Google is dominant in many markets, but Bing, DuckDuckGo, Ecosia, and others also send organic traffic, and there are search features inside other platforms too.

5. "All unpaid website traffic is organic.":

Unpaid visits from other sites, social posts, emails, and direct entry belong to other channels.

6. "SEO and organic traffic are the same thing.":

SEO is the work of improving how your site performs in search. Organic traffic is one result of that work.

7. "You need thousands of backlinks to get organic traffic.":

The number needed depends on the topic, the competition, and your site's existing authority. Some queries need few links, and some need many.

8. Organic Traffic Checklist

If organic traffic is low:

• Check that your pages are indexed
• Check technical SEO, including crawl errors and mobile problems
• Check whether people actually search for your topics
• Check keyword targeting
• Check that content matches search intent
• Check rankings for target queries
• Check impressions
• Check CTR on pages with high impressions
• Check content quality and depth
• Check internal links
• Check backlinks and authority where relevant
• Check what competitors are doing
• Check seasonality
• Check for algorithm or search layout changes

If traffic is declining:

• Identify which pages declined
• Identify which queries declined
• Check whether rankings, impressions, or CTR changed
• Check whether a search feature or AI summary now appears for those queries
• Check for technical changes, such as redirects, blocked pages, or tracking errors
• Compare against the same period last year to rule out seasonality
• Refresh or improve the affected pages and monitor the result

Frequently Asked Questions

What does organic traffic mean?

It means visitors who arrive at your website by clicking an unpaid result on a search engine. It does not include clicks on ads or visits from social media, email, other websites, or direct entry.

What is an example of organic traffic?

Someone searches for "best running shoes for flat feet" and clicks a store's regular listing, not an ad. The store's analytics records that visit as organic search traffic.

Is organic traffic free?

There is no charge for each click, but it is not free to earn. Content, technical work, tools, and maintenance all cost time and money.

What is the difference between organic and direct traffic?

Organic traffic comes from clicking an unpaid search result. Direct traffic is visits with no identified source, which can include typed addresses and bookmarks, but also many visits where the source was lost.

How do I check my organic traffic?

Use Google Search Console for impressions, clicks, and queries, and Google Analytics 4 for visits and conversions, where you can find the Organic Search channel in the traffic acquisition report.

Does social media count as organic traffic?

Not in SEO. Unpaid social visits are organic social traffic, which is a different channel from organic search traffic.

How long does it take to get organic traffic?

It varies. New sites and competitive topics can take months, while updating an existing page that already ranks can show results sooner. There is no specific timeline or formula to it.

Is organic traffic better than paid traffic?

Neither is better in every case. Paid is faster and more controllable, and organic can last longer and spread cost over time. Many businesses use both.

Why is organic traffic important?

It can bring a steady stream of people who are already searching for what you offer, and it can reduce reliance on paid ads. Its value depends on the quality of visitors and what they do.

What is organic traffic in Google Analytics?

In Google Analytics 4, it is the Organic Search channel, which counts visitors who arrive through non-ad links in organic search results.

How Episode Helps Businesses Grow Their Search Traffic

Growing organic traffic usually means juggling several jobs: finding out what people search for, seeing where your site stands, fixing technical problems, writing content, and checking whether the visits turn into leads. Most teams do this across separate tools, and the gaps between them slow everything down. Episode brings these jobs into one workspace, so a team can go from spotting an opportunity to publishing and measuring the result without switching tools.

a. Understand where your site stands in search:

Episode connects to your Google Search Console account and uses it to build a picture of how your site performs in search. It shows the queries and pages that already bring visitors, where you are gaining or losing ground, and which competitors appear for the searches you care about. This gives you a starting point based on your real data, instead of guesses about what might work.

b. Find the keywords and topics worth going after:

Knowing what to write about is often the hardest part of SEO. Episode researches the keywords tied to your business and shows where there is demand you are not yet meeting. It also looks at the pages you are missing, so you can see which articles and landing pages are worth creating and what each one should aim to do.

c. See what search engines and AI assistants say about your category:

Search is no longer only a list of blue links. Episode looks at how AI assistants talk about your category and whether your business is part of the answer. That helps you spot where buyers might hear about your competitors and not you, and decide what content could change that.

d. Find and fix technical problems:

Technical issues can hold back good content, and they are easy to miss. Episode checks your site for problems that affect how search engines find and understand your pages. Where it can fix an issue on pages hosted in Episode, it can do the work for you to review. Where the fix needs someone else, such as a change to your hosting, it gives you a clear checklist to pass on, so nothing gets lost.

e. Publish content built to compete:

Episode helps you write blog posts that are designed to compete for the searches you are targeting. Before writing, it studies what already ranks for your keyword, so the article covers what readers and search engines expect to see. Each draft is then checked for quality before you publish, including checks for made-up statistics, so you can put posts live with more confidence. You can publish on your Episode site or on your own domain, so the content builds authority for the website you already own.

f. Keep an eye on your competitors:

Search is competitive, and what other companies publish, launch, and change affects where you stand. Episode tracks the competitors you choose and shows what they are doing, so you can respond while their moves are still fresh instead of finding out months later.

g. Connect search traffic to leads:

Traffic only helps if it leads somewhere. Because Episode also builds and measures your landing pages, you can follow visitors from the search result through to the page and the form, and see where they drop off. That lets you improve the pages that organic visitors land on, so the traffic you earn turns into enquiries, sign-ups or sales.

Episode makes the work of growing search traffic faster and better organised, but it cannot guarantee rankings. Results depend on your market, your competition, the quality of your content, and how long you keep at it. The most useful way to think about it is as a way to spend your time on the right opportunities and to see clearly whether they are working.