Episode for agencies

Turn client strategy into live, measurable web marketing

Episode gives demand generation, performance marketing and SEO agencies one operating layer to build, launch, learn from and improve client websites, campaigns and organic content.

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Client campaign workspaceLive

1Brief and audience context

2On-brand page and form

3Client domain and goal tracking

4Analytics, Takes and improvements

The agency delivery gap

Client web work is fragmented

A good brief can stall between specialists and systems. Campaign context gets lost; launch dates move; reporting starts after the decisions have already been made.

Episode connects the brief, brand, build, publishing and performance loop in one place.

Strategy documents

Connected to the next delivery step

Design queues

Connected to the next delivery step

Developer handoffs

Connected to the next delivery step

Analytics and reporting

Connected back to what you build next

Choose your agency path

Built for the client work your agency delivers

Go directly to your agency model. Each path explains the work, bottleneck, Episode workflow and result.

Demand generation

Demand generation agencies: launch campaigns that capture qualified leads

Your team turns campaign strategy into webinar pages, lead-magnet offers, account experiences and forms. The delivery problem is often the handoff between the brief, page production, lead routing and client reporting.

How Episode fits

Build campaign pages from the approved brief, add forms, publish on the client domain and keep conversion data close to the page. Create tailored ABM experiences for priority accounts without rebuilding the campaign.

Campaign, webinar and lead-magnet pages
Lead capture forms and CRM delivery
Personalised ABM and account pages
Goal tracking and campaign reporting

Outcome: Launch complete campaigns faster; give clients a clear view of captured demand and campaign results.

Explore landing pages Explore ABM

Performance marketing

Performance marketing agencies: align every ad with the page after the click

Your team manages audiences, creative, spend and conversion goals. Results suffer when one generic page serves every ad or page changes take longer than campaign decisions.

How Episode fits

Create landing-page variations for each channel, audience or offer; keep message and intent aligned from ad to page. Review analytics and heatmaps, form a clear hypothesis and run focused experiments.

Channel and audience page variations
Custom domains and conversion goals
Page analytics and heatmaps
Documented Takes and experiments

Outcome: Improve conversion decisions with page-level evidence; adapt the post-click experience while campaigns are still active.

Explore analytics and insights

SEO

SEO agencies: turn search opportunities into published improvements

Your team researches demand, finds content gaps and recommends technical and on-page changes. Progress stalls when approved opportunities wait to become landing pages, CMS content or article updates.

How Episode fits

Use search research and content opportunities to improve existing pages or publish new landing pages and CMS articles. Check on-page fundamentals and technical issues; track search performance after publication.

Keyword, competitor and content-gap research
Landing pages, CMS collections and articles
On-page improvements and technical checks
Search performance and visibility tracking

Outcome: Move from recommendation to published work; show clients which search improvements are live and how visibility changes.

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A shared client workflow

Build. Launch. Learn. Improve.

A consistent operating rhythm across every account; flexible enough for campaigns, performance programs and organic growth.

Build.

Turn the client brief, audience, offer and brand kit into a page, site or CMS article. Edit in Studio without waiting for a design or development queue.

Launch.

Review with the team, connect the client domain, publish and route forms to the right CRM or destination.

Learn.

Track goals, traffic and page behaviour. Use analytics, heatmaps and search insights to see what needs attention.

Improve.

Refine the page, create a Take to test a hypothesis, or update organic content from new search evidence.

Client operations

Run the account, not just the page

Episode frames product capabilities around agency jobs: preserving client context, controlling access and delivering the same quality every time.

Keep each client organised

Separate workspaces hold the client’s brand kit, domains, documents, briefs, pages and CMS content; teams can switch accounts without mixing context.

Give the right people access

Invite agency specialists and client reviewers to the workspace. Keep review close to the work instead of spreading decisions across disconnected files.

Make delivery repeatable

Turn proven instructions, reusable skills and processes into a consistent starting point for briefs, builds, QA, publishing and reporting.

Connect the client stack

Publish CMS content, capture form submissions and connect delivery to the CRM or integration the client already uses.

Scale relevance

Bulk Remix and ABM

Start with an approved page, then create controlled versions for multiple audiences, accounts, offers or locations. Bulk Remix scales relevant production while preserving the source structure and brand.

Test a hypothesis

Takes and experiments

A Take is not another audience version. It changes a deliberate element to test a clear hypothesis, measures the result and gives the team evidence for the next improvement.

Product proof

A campaign, from brief to evidence

The value is in the connected workflow, not a list of promises. Here is one concrete delivery path for a performance campaign.

1
Import the campaign brief, audience and approved brand kit
2
Build the core landing page and connect the lead form
3
Publish on the client’s domain with the conversion goal configured
4
Review traffic, goal completion and heatmap behaviour
5
Create a Take with one defined hypothesis; launch the experiment
6
Apply the learning to the page and the next campaign brief

Practical questions

Agency FAQ

Can we manage several clients?+

Yes. Use separate workspaces to keep each client’s brand, documents, domains, pages, CMS content and collaborators organised.

How do pages stay on brand?+

Brand kits and approved source pages give every build the right visual and verbal context; your team can review and edit in Studio before publishing.

Can we publish on client domains?+

Yes. Connect custom domains and publish approved client experiences to the destination used by the campaign or website.

What happens to form submissions?+

Forms can deliver leads to the appropriate CRM or connected destination, so campaign delivery and lead operations remain connected.

How do we measure results?+

Configure goals, then use traffic analytics, page behaviour, heatmaps and experiment results. SEO teams can also track search performance and visibility.

Do our clients need developers?+

Not for routine page creation, editing and publishing. Developers may still support client-specific governance, integrations or infrastructure requirements.

Build. Launch. Learn. Improve.

Deliver client work faster; keep making it better

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