01
Establish your presence
Build your website and manage its pages in the CMS.
Episode for startups
Run your startup’s website and marketing without a large team.
Manage your website, content, campaigns, SEO and conversion work in Episode. It is your web marketing stack, compressed into one system for a lean team.
Website and CMSCampaigns and SEOAnalytics and experiments
Startup workspace
LiveWebsite + CMS
Your home base
Campaign pages + forms
Capture demand
SEO + articles
Compound discovery
Personalisation + ABM
Speak to every account
Analytics + experiments
Learn and improve
01Build
02Launch
03Learn
04Improve
A practical startup progression
Build a presence; find, capture and convert demand.
Start with the work your company needs now. Add research, campaigns and optimization as demand grows.
02
Find demand
Research search opportunities; publish useful articles and SEO landing pages.
03
Capture demand
Launch campaign pages, collect leads with forms and send them to your existing tools.
04
Learn what converts
Use analytics and heatmaps to see which sources, messages and page sections drive action.
05
Scale what works
Test improvements with experiments; create page variations and relevant ABM experiences.
Website, CMS and articles
Manage the site and its content in the same system.
Update website pages, publish articles and create SEO landing pages from Episode. Use search research to identify an opportunity; then turn it into content without moving to a separate publishing workflow.
Startup jobs in Episode
Use the same workflow for each new priority.
Launch a product
Go from a launch brief to a product page, announcement article and lead-capture flow.
Product page + announcement article
Test your positioning
Create focused variations for different audiences, messages and offers.
Page variants + experiments
Capture a waitlist
Publish a branded sign-up page; send each submission to the tools your team uses.
Forms + lead delivery
Run paid campaigns
Match each ad to a dedicated page; read conversion performance while the campaign runs.
Campaign pages + conversion analytics
Publish for SEO
Turn search opportunities into landing pages and CMS articles that follow your brand.
CMS + search research
Personalise key pages
Adapt key pages for target accounts with relevant messages, offers and proof.
ABM + audience-specific pages
Build. Launch. Learn. Improve.
One workflow from idea to improvement.
Use the same four steps for a website update, article, campaign page or experiment.
01
Build
Start with your brand, audience and goal. Use AI creation and Studio editing to shape the page or article.
02
Launch
Connect a form or integration; publish to your domain and direct the right audience to it.
03
Learn
Read analytics and heatmaps to understand traffic, visitor behaviour and conversion.
04
Improve
Use Takes, experiments and Episode Agent recommendations to test the next version.
Episode in practice
From search opportunity to tested improvement.
A founder or small marketing team can complete the full workflow in Episode.
01
Find an opportunity
Use SEO research to identify a question or search topic your company can address.
02
Build the answer
Create an article or landing page in the CMS; edit it in Studio and keep it on brand.
03
Launch and capture
Publish the page, add a form and deliver new leads through a connected integration.
04
Learn from visits
Check analytics and heatmaps to see how people arrive, what they read and where they act.
05
Improve the page
Test a new message, layout or offer with a variation or experiment.
Build. Launch. Learn. Improve.
Start with the page your startup needs now.
Build it in Episode; publish it, learn from visitor behaviour and test the next improvement.